WHICH WATCH TO BUY
The world’s first premium watch consultancy — now a global franchise.
Claim your exclusive rights to run this fully automated business in your country.
Book a consultation to become a franchise owner and wear the crown of authority.
Riyan Czar
World’s Youngest Horologist
“A watch is not a purchase — it’s a decision.”
At just 10, Riyan redefines watch consultancy across the globe. From seasoned collectors to first-time buyers, he helps match timepieces with identity. He’s not selling watches — he’s curating legacies.
Discover His Story
Watch Business Is Worth
$127 Billion — and Growing
The annual global growth rate is a staggering 5%. This isn't just a market — it's a movement. Now's your chance to own a share of it.
Why Most People Buy the Wrong Watch?
Buying a luxury watch should feel timeless — but for most people, it turns into expensive regret. The reason? Lack of personalized guidance.
These mistakes cost thousands and often leave people with pieces they never wear. We help you avoid becoming another statistic.
Speak with Riyan Before You Choose Your Next Watch.
Don’t just buy a luxury watch — make a decision you’ll always be proud of. Riyan offers private, one-on-one guidance to help match the right piece to your lifestyle, wrist, and vision.
- Personalized watch matching
- Advice based on purpose & budget
- Perfect for gifts, collectors, or first-timers
Watch School by Riyan
Learn how to choose, understand, and protect your timepieces — the way professionals do.
🧐 How to Spot a Fake
Master real-world techniques — weight, finish, engravings — so you never get scammed again.
🔧 Anatomy of a Watch
Movements, cases, crystals, straps — know what makes a timepiece valuable, inside and out.
💰 Why Some Watches Cost $100K+
Understand pricing based on heritage, rarity, micro-finishing, and innovation — not just hype.
Watch Blogs
